OVERVIEW:
Creating new lifestyle & educating about family’s day Increasing awareness on customers’s minds about the images representing the meaning of each day: Father’s Day – sunflowers Making time of shopping at AEON store becomes enjoyable moment for customers and their families. Encouraging customers to express the affection to families. Sales and traffic contribution.
CONCEPT:
Father’s Day: For each child, the world around them has a lot of things to learn and discover and the father is always the one who accompanies the child on the journey to adulthood. Father’s Day is a day honoring fatherhood, increasing family cohesion as well as father’s influence in society.
DELOYMENT:
Time: Father’s Day: 17.06 – 19.06.2022 Campaign at 06 AEON stores.
– ACTUAL EVENT BOOTH
– KEY VISUAL
– EVENT GIFTS
– PHOTO ACTIVITY
